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MLSE Social Media Panel Discussion
I flew to Toronto this week to represent MLS on the Maple Leaf Sports and Entertainment (MLSE) Social Media Panel as part of their 2011 Sponsorship Marketing Summit. MLSE hosted the event at the Air...
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The Grid: Social Media at MLS Cup
MLS Cup was this past Sunday, November 20, 2011. This post will describe how we used The Grid to help organize our MLS Cup social media plan. My goal in sharing this is to paint a picture and share a...
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Twitter Stories by Major League Soccer
After Twitter’s recent compilation of Twitter Stories, the good folks at MLSsoccer.com took a moment to reflect on the tremendous impact this social medium has had on Major League Soccer and the...
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Photos: MLS SuperDraft and NSCAA Convention
The 2012 NSCAA Convention could once again be called: The busiest week of my life. Here’s the play-by-play, through a few select photos from the camera on my iPhone. I’ve posted the photos in...
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MLS and the soccer community support #KeepHerInTheGame
#KeepHerInTheGame – That’s the hashtag the Women’s Sports Foundation is pushing throughout the weekend to raise awareness of two key issues: The 40th Anniversary of Title IX (June 23, 1972) By age 14,...
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Where in the World?
As I type this, I’m sitting in Newark airport… post MLS All-Star Game and NSCAA Board of Directors meeting, and pre-FIFA Com-Unity Course in St. Lucia… And I’m thinking to myself, Yeah, I’m absolutely...
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Five Trends In Social Media
MLS hosted a Business Summit in Columbus earlier in September, which offered a great opportunity for club and league employees to discuss ideas and align goals. Not surprisingly, social media was a...
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Three Rules to Follow for Social Media Success
It’s safe to say that the MLS off-season has included a lot of presentations. Not that I mind, in fact anybody that’s ever worked with me will tell you that I love a good Power Point. But in all this...
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Thoughts on Major League Soccer’s YouTube Live Stream with Google+ Hangout
It’s no secret: I love Google+ Hangouts. They’re effective, innovative, engaging and fun. I actually feel the way about this technology today, as I did about Twitter back in the early days of WPS...
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Juggling a Soccer Ball #ThroughGlass
MLS All-Star weekend in Kansas City was full of Glass explorations. One fun little moment I found digging through my archives was this: Juggling a soccer ball with our king of video content at MLS,...
View ArticleThree things I learned from MLS media training
Throughout the month of February, I traversed the country with my co-workers and peers – Gabe Gabor, Sean Dennison, Brian Dunseth and Dan Courtemanche – to deliver media training on behalf of Major...
View ArticleInfluencer Content on Vine, Snapchat and Instagram during MLS Cup Playoffs
During MLS Cup Playoffs, the MLS social media team worked with platform-specific influencers to bring the event to life for fans across North America. The schedule stretched from the last weekend in...
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